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Why Consumers Don’t Think BNPL Is ‘Debt’ (and Why That Matters)

THE FINANCIAL BRAND

In a column titled, “Beware of the ‘Buy Now, Pay Later’ Psychological Pitfall,” psychotherapist and mental health author Joyce Marter wrote of the booming numbers. “Psychologically, the four payments make the hefty price tag sound better by presenting them in seemingly manageable bites,” Marter wrote.

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