The allure of a give-away has always enchanted consumers and there are some psychological triggers that have made it even more popular. As listed by Joyce Marter in Psychology Today, the bias people have of receiving short-term gains outweighs the logic of buying primarily for need. There is an allure of justifying a costly purchase by factoring in the savings of free delivery or an additional free product. There is a lack of realizing the long-term consequences of how much the added purchase or subscription actually costs over time
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