A good sale can be hard to resist. Don’t you love it when one of your friends compliments your outfit and you get to say, “Thanks, it was on sale”? But before you go crazy at the next BOGO sale at Bath & Body Works (been there), you might want to make sure you’re actually saving money. Which can be tricky, because the way sales are advertised, it can be hard to read between the lines and figure out if you’re really getting a good deal.
“Marketers, advertisers and retailers all use psychology to get you to spend your money,” says Joyce Marter, psychotherapist and author of The Financial Mindset Fix, a book about approaching money in a mindful way.
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